Released on: September 4, 2008, 3:48 pm

Press Release Author: First Affirmative

Industry: Financial

Press Release Summary: SRI in the Rockies Focus is on Sustainable Finance, Business
Ethics, and Clean Tech;
Gathering Takes Place in Wake of Report Showing Rapid Growth of SRI


Press Release Body: WASHINGTON, D.C. & COLORADO SPRINGS, CO.///NEWS ADVISORY///As
socially and environmentally responsible investing continues to attract more
investors and gain momentum in the marketplace, First Affirmative Financial Network
and the nonprofit Social Investment Forum (SIF) will host the 19th annual SRI in the
Rockies Conference (www.sriintherockies.com), October 26–29, 2008 at the Fairmont
Chateau Whistler in British Columbia, Canada.

SRI in the Rockies is expected to draw more than 700 professionals from the socially
and environmental responsible investment industry in the U.S. and around the world.
This premier annual industry event attracts a wide range of investment
professionals—from financial advisors to institutional investors and mutual fund
companies—as well as social research and proxy voting organizations. Members of
religious organizations and social change non-profits, and officers from community
development banks, credit unions and related organizations also will be in
attendance.

Conference sessions will focus on: sustainable finance and investing, business
ethics and transparency, new trends in shareholder activism, climate change, and
emerging issues and industries like clean tech, and the latest on community
investing. The full SRI in the Rockies Conference agenda is available online at
www.sriintherockies.com/2008/agenda.jsp.

Conference speakers will include: David Brancaccio, host of the PBS news magazine
NOW and author of Squandering Aimlessly; Doug Bauer, senior vice president ,
Rockefeller Philanthropy Advisors; Matt Christiansen, executive director, European
Social Investment Forum (Eurosif); Sarah Forrest, executive director, Goldman Sachs
Sustain, London; Barbara J. Krumsiek, chair, CEO, and president of Calvert Group,
Ltd; Kenneth G. Lay, vice president and treasurer of the World Bank; and Jack
Robinson, founder, Winslow Management Company.

The 2008 conference takes place against the backdrop of an industry that continues
to expand rapidly. According to the Report on Socially Responsible Investing Trends
in the United States issued in July 2008 by SIF, socially and environmentally
responsible investing is thriving in the United States, growing at a faster pace
than the broader universe of all investment assets under professional management.
Roughly 11 percent of assets under professional management in the U.S. (nearly one
out of every nine dollars) are now involved in SRI. From 2005-2007, SRI assets
increased more than 18 percent while the broader universe of professionally managed
assets expanded less than 3 percent.

ABOUT FIRST AFFIRMATIVE
First Affirmative Financial Network, LLC (www.FirstAffirmative.com) is an
independent fee-only Registered Investment Advisor (SEC File #801-5687). The
company, which manages about $700 million in client portfolios, offers consulting
and asset management services through a nationwide network of investment
professionals who specialize in serving socially conscious investors. First
Affirmative produces the annual SRI in the Rockies Conference
(www.SRIintheRockies.com), the premier conference for the sustainable and
responsible investment industry in North America.

ABOUT THE SOCIAL INVESTMENT FORUM
The Social Investment Forum (SIF) is the U.S. membership association dedicated to
advancing the concept, practice, and growth of socially and environmentally
responsible investing. SIF members integrate economic, environmental, social, and
governance factors into their investment decisions. SIF membership includes more
than 500 social investment practitioners and institutions, including financial
professionals, analysts, portfolio managers, banks, mutual funds, researchers,
foundations, community development organizations, and public educators. More
information about the Forum, including the 2007 Report on Socially Responsible
Investing Trends in the United State, is available at www.socialinvest.org.

REGISTRATION AND SPONSORSHIPS
To register to attend the conference, go to www.sriintherockies.com/register.jsp.
For assistance with registration and sponsorships, please contact Krystala Kalil ad
303-442-4463 / krystala@SRIintheRockies.com.

MEDIA QUESTIONS
Morrison Shafroth for First Affirmative: 720-470-3653 / mshafroth@csg-pr.com
Patrick Mitchell for SIF: 703-276-3266 / pmitchell@hastingsgroup.com

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Web Site: http://www.sriintherockies.com/register.jsp

Contact Details: Morrison Shafroth
mshafroth@csg-pr.com
720-470-3653